With most internationally
renowned art institutions getting more elite and trading exclusively amongst
themselves, shrewd business people and small commercial galleries have
reinvented the global contemporary space and gotten themselves into the
lucrative market using the not-so-new global phenomenon that is Contemporary Art
Fairs.
An Art Fair typically is that
non-pretentious and non-apologetic space where all the rhetoric about the
object presented is discarded and it becomes a commodity for sale. This is
possible because in most fairs, someone has done a lot of (behind the scenes) work
to present a very coherent series of exhibitions that the audience trusts. In
most of the major fairs, the curator or gallery’s reputation notwithstanding,
everyone has to make an application detailing the artists being presented and
number of works they intend to show to a known committee who then decide if it
‘makes the cut’.
Some of the most important fairs
in terms of reputation and foot traffic are 1:54, AKAA, Joburg Art Fair, Frieze, Art Dubai, FIAC Paris, Volta, The Armory Show, Art Basel, ARCO Madrid and Artissima
among others.
Fairs are very vital. The fact
that most are opened up beyond the normal sophistication of the white cube makes
them more attractive and is a good place for the uninitiated to go for a
typical intro on who’s who doing what where artistically.
Kenya too has an Art Fair!
Conceptualized by Kuona Trust and having just wound up
the fourth one last week, The Kenya Art
Fair was full of promise. It was quite good in terms of idea and content
but needed to be spruced up and remodeled along what reputable contemporary art
fairs stand for. The second and third happened and most people felt that rather
than building on the first, they actually went a step down. That is debatable
depending on which angle you look at it from.
Then the Kenya Art Fair 2017
happened.
Firstly, because of the going ons at Kuona Trust (the organization
that started it), it ended up being a loose collaboration of Sarit Center as the hosts, Text Book Center as sponsors and Kuona
Trust’s resident artists. That should be a good thing thinking that it’d have
been an artist led fair. The only problem is when the folk supposed to pull
this through have probably never seen any proper fair thereby having no solid reference
and not comprehending the basic expectations from them as the hosts. At the end
of it, it seemed like it was just a fixture that was supposed to happen.
Time and again, I have reiterated
how artists have no business having booths in an art fair and the need to draw
a line between craft fairs/boot sales and a contemporary art fair. I respect
every artists work and opinions but artists have to know when their presence
somewhere doesn’t add value to either the event, or their practice.
Yes, it’s an art fair. About your
art. Not about you. Then you get your posse to fill up the booth so that people
can’t even see what is presented. This is a business place. A place where
you’re supposed to be sober, tidy and articulate when talking to prospective
clients. Not a carte blanche location for you show off to your friends on the
opening night and then disappear leaving an unmanned booth half the time during
the event.
Free advice, you’re not supposed
to have a booth but if you must, behave well and be present before the first
guest walks in and leave after everyone else does.
Second, this event was christened
the “Kenyan” art fair. I expected to see the regular industry players but alas!
Why weren’t the institutions that enjoy the fruits of the local scene year in
year out not present? Were they not allowed to participate? Was it a boycott?
Where was Circle Art Gallery? One Off? The Art Space? Shifteye
Gallery? Red Hill Gallery? Banana Hill Gallery? Goethe Intitute? Alliance Francaise? Kenyatta
University? BIFA? Roots Contemporary? ArtLab? Maasai Mbili? The Godown Art
Center? Diani Beach Art Gallery?
It’s a shame that these outfits that literally rule the roost somewhat are a no
show. The only present gallery was Little
Art Gallery.
Also, 80% of (prolly) the most prolific Kenyan artists
this year and maybe last gave the fair a wide berth. Who was the most important
Kenyan artist in this fair? Importance in strength of work - conversation and
relevance locally, maybe internationally. Not the highest grossing financially
in the commercial circuit. I am very sure the numerous artists whose work I
love but didn’t feature would make the fair better. Where was Maral Bolouri and Mung’ora Elias who only last month were trending for their feats
with Barclays L’Atelier in South
Africa? Why did go ahead without all these people/institutions? I think these
are conversations that should be had for this event to improve. How Kenyan is a Kenyan Art Fair if some of
our most dynamic artists avoid it. Could it be that it’s a fair for those
artists who are unable to exhibit elsewhere during the year. Or for artists who
do not have representation by proper
galleries?
Even our Ugandan family skipped
it!
Finally, event planning is
something you learn over time. It works well if you have a good team. Money,
tasks (division of labour) and timelines are key. The run up was very silent.
There was absolutely no text – press release and publicity material for this
event. It’s good there’s a catalogue but is it a good catalogue? The quality of
the paper, print and imagery is superb but what about the content! It feels
abit like the art diary without the dates. How does it inform the audience? We
need to be a little more ambitious. A little bit more daring. There are
practitioners who have been part of international fairs and I’m sure a phone
call or a coffee with them will leave one more equipped on how to approach this
type of event.
On a whole, the Sarit Expo Hall
had a lot of dead space and anyone keen enough would see a lot of
afterthoughts. Having a fair is important. Having a not-good fair is
unnecessary. We always complain of lack of funding and assistance but when we
do get a little, we have nothing to write home about. A very wise (wo)man once
suggested to that “You are as good as your last perfomance.” On a scale of one
to ten, how do we rate ourselves with this?
If we want to do fairs, let’s
look at what others are doing and borrow from them. If
organizations/institutions don’t want to be part of it, maybe it’s time to
think of an artists’ only fair. But even this has to be regulated. We have to
be meticulous about everything and be honest to ourselves. It’s not about
having everyone in as all inclusivity always translates to “anyone with anything remotely resembling art
can come dump it here.” It’s more about having people who meet a certain
threshold. That way, those that don’t will work towards improving and making
the cut. And this can only mean that the standards improve.
The organizers have a year to
plan the next. I’m personally tired of half-baked presentations. We have no
reason for doing things badly. Let us start doing things professionally and
stop making excuses for mediocrity.